When Everything Started to Look Good... and Also the Same
The democratization of design raised visual quality, but it also made brands, websites and content start to resemble each other. A reflection on AI, aesthetic convergence and the human eye.
Design, marketing and product
Ideas, process and lessons learned.
This blog gathers notes on design, marketing, automation, product and technical lessons learned through practice.
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The Story Killed the Data
A reflection on marketing, R&D, crises and the way organizations use, or ignore, data when the story has already decided for them.
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Marketing Is Not Numerology
A practical distinction for organizing dashboards, reports and meetings: which metrics should open the conversation, and which ones are useful for diagnosis afterward.
A Metric Without a Concept Is a Clock Without Hands
Optimizing without an idea that connects with the audience is short-term comfort and long-term hunger. How to build a real symbiosis between creative concept and numbers.
Selling Without Feeling Like Sales: What I Learned Doing Educational B2B Marketing
Selling teaching materials to schools in Chile is an exercise in patience, strategy and a lot of creativity without a media budget. These are the lessons I learned about buyer personas, KPIs and content sequences.