Editorial archive
Articles on design, strategy and digital building.
A selection of long notes, work reflections and technical lessons written from real experience.
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The Story Killed the Data
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When Everything Started to Look Good... and Also the Same
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Marketing Is Not Numerology
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A Metric Without a Concept Is a Clock Without Hands
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Selling Without Feeling Like Sales: What I Learned Doing Educational B2B Marketing
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Designing for the World's Worst Projector: UX Lessons from Extreme Contexts
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Two Months Looking for Work and What Desperation Taught Me About Python