Chely OptimaWorks
Web
Design, performance and digital strategy
Humberto Newman
Graphic designer and digital marketing specialist focused on branding, automation, lead acquisition and clear, useful digital experiences built for conversion.
About me
I am a Graphic Designer and Digital Marketing Specialist with
experience designing, optimizing and executing campaigns for fintech, education, technology and
corporate companies.
I have led visual initiatives, marketing automations, lead acquisition content and
communication strategies for platforms operating in Chile, Colombia and Mexico, combining
creativity with analysis, data and a strong focus on conversion.
I enjoy creating clear, dynamic and user-centered experiences. I am currently open to
new projects and opportunities.
Skills
- Clear and effective communication
- Adaptability and continuous learning
- Collaborative work
- Strategic thinking
- User empathy
My work stack
My workflow moves between creativity, structure and performance. Adobe Suite is where concepts and identities take shape; HubSpot and Notion support strategy, order and automation. Looker Studio turns data into clear decisions, while Google Ads and Meta Ads deliver messages to specific audiences. ChatGPT and Cursor speed up processes, iteration and technical execution without losing intention or judgment.
Adobe Suite
HubSpot
Looker Studio
Google Ads
Meta Ads
ChatGPT
Cursor
Notion
Selected work
A selection of branding, marketing, web design, animation and illustration projects. Each piece opens a modal with more detail and a specific viewing format.
Branding 01
Branding
Upago New Clients
Animation
DeployPixel
Web
Illustration 01
Illustration
Branding 02
Branding
Marketing 01
Marketing
Marketing 02
Marketing
Let's work together
Every project begins with a conversation. If you are looking for someone who combines creativity, strategy and execution to bring your ideas to life, I would be happy to hear from you. Whether you need a campaign, a design, a fresh perspective or a clear structure to scale your communication, I am open to collaborating and building something valuable with you.