Chely OptimaWorks
Web
About me
Digital Marketing Specialist focused on growth and conversion, with
more than 17 years of experience leading digital campaigns that integrate automation, analytics
and visual judgment to generate measurable results.
I have worked with fintech, education and technology companies in Chile, Colombia and
Mexico, managing complete funnels, automated email marketing flows and visual assets oriented to
lead acquisition and conversion.
My differentiator is simple: I understand data and know how to translate it into design
that converts. I am not only an analyst or only a designer; I am the bridge between both.
Skills
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Email Marketing & Automation HubSpot · GetResponse · Segmentation · Nurture flows
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Analytics & Data GA4 · Looker Studio · CTR · Conversion · CAC · Dashboards
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Design & Visual Systems Figma · Adobe Suite · Design systems · Landing pages
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Paid Media Google Ads · Meta Ads · Google Ads Search Certification 2025
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Applied AI Cursor · Midjourney · Firefly · ChatGPT
My work stack
My workflow moves between creativity, structure and performance. Adobe Suite is where concepts and identities take shape; HubSpot and Notion support strategy, order and automation. Looker Studio turns data into clear decisions, while Google Ads and Meta Ads deliver messages to specific audiences. ChatGPT and Cursor speed up processes, iteration and technical execution without losing intention or judgment.
Adobe Suite
HubSpot
Looker Studio
Google Ads
Meta Ads
ChatGPT
Cursor
Notion
Selected work
Projects where visual judgment and analytics work together. Each case shows the problem, the solution and the result.
Branding 01
Branding
Upago New Clients
Animation
DeployPixel
Web
Illustration 01
Illustration
Branding 02
Branding
Marketing 01
Marketing
Marketing 02
Marketing
Let's work together
Every project begins with a conversation. If you are looking for someone who combines creativity, strategy and execution to bring your ideas to life, I would be happy to hear from you. Whether you need a campaign, a design, a fresh perspective or a clear structure to scale your communication, I am open to collaborating and building something valuable with you.